MoneyMax is redefining pawnbroking for the modern era by transforming one of the world’s oldest trades into a trusted, community-focused form of microfinance. Under the leadership of Executive Chairman and CEO Dato’ Sri Dr. Lim Yong Guan, the Group has pioneered innovations such as Malaysia’s first drive-through pawnbroking service, combining customer convenience, privacy, and safety.

From its origins in jewellery retail, MoneyMax has grown into one of the region’s largest pawnbroking and financial services providers, operating over 100 outlets across Singapore and Malaysia. Beyond pawnbroking, the Group has expanded into jewellery retail, automotive financing, and property-backed lending, positioning itself as a full-spectrum collateral-based financial services group.

MoneyMax’s vision is built on two pillars: strengthening its core business segments in Singapore and Malaysia, and expanding into other Southeast Asian markets with strong demographic potential. Anchored by disciplined research, resilient business practices, and a robust balance sheet, the Group is preparing for long-term growth while maintaining focus on customer trust and community relationships.

Culture is central to MoneyMax’s success. The company values responsibility, meritocracy, and loyalty, fostering a workforce where many have risen through decades of service. It also upholds its social responsibility through education grants, charitable initiatives, and community partnerships.

With a strong track record of financial performance, including a 31.2% rise in group revenue and a 76.4% increase in net profits in the first half of FY2025, MoneyMax continues to prove that growth can come not only from disruption, but also from evolving and modernising time-tested institutions.

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